Mylee
Objective:
Mylee, a leading brand in nail care and beauty, wanted us to revamp their social media strategy by creating visually captivating content. The goal was to highlight the unique qualities of their products, including textures, application techniques, and new launches, while increasing engagement and brand visibility across platforms.
Our Unfiltered Approach:
Our approach focused on showcasing Mylee’s products in ways that would resonate with their target audience, combining educational elements with entertainment to create shareable and relatable content.
We captured the unique textures of Mylee’s products, such as the smooth glide of their nail polishes, the richness of their gel formulas, and the vibrancy of their colors. Close-up shots and slow-motion videos brought these details to life, creating a sensory experience for viewers.
Demonstrating the products in real-time was essential to showcase their ease of use and effectiveness. We created tutorial-style videos showing step-by-step nail applications, from prepping the nails to achieving professional-quality finishes. These videos emphasized how Mylee products fit seamlessly into the routines of beauty enthusiasts, whether they were beginners or experts.
For new product releases, we developed bespoke campaigns that included teaser content, unboxing videos, and influencer collaborations. These efforts generated excitement and curiosity, encouraging audiences to explore the new additions to Mylee’s product range.
Mylee, a leading brand in nail care and beauty, wanted us to revamp their social media strategy by creating visually captivating content. The goal was to highlight the unique qualities of their products, including textures, application techniques, and new launches, while increasing engagement and brand visibility across platforms.
Our Unfiltered Approach:
Our approach focused on showcasing Mylee’s products in ways that would resonate with their target audience, combining educational elements with entertainment to create shareable and relatable content.
We captured the unique textures of Mylee’s products, such as the smooth glide of their nail polishes, the richness of their gel formulas, and the vibrancy of their colors. Close-up shots and slow-motion videos brought these details to life, creating a sensory experience for viewers.
Demonstrating the products in real-time was essential to showcase their ease of use and effectiveness. We created tutorial-style videos showing step-by-step nail applications, from prepping the nails to achieving professional-quality finishes. These videos emphasized how Mylee products fit seamlessly into the routines of beauty enthusiasts, whether they were beginners or experts.
For new product releases, we developed bespoke campaigns that included teaser content, unboxing videos, and influencer collaborations. These efforts generated excitement and curiosity, encouraging audiences to explore the new additions to Mylee’s product range.
